Nature’s Own is a brand name of Cytoplan Ltd which is wholly owned by a charitable foundation and throughout the year we look to do as much as we possibly can to raise money for different causes whether it be on home soil or globally. Below you can find out more about some of the annual charitable activities of Nature’s Own including a summary of some of the charitable work of the AIM Foundation, the 100% shareholders of Nature’s Own.
The charitable foundation that owns Cytoplan is the AIM Foundation and we are a product of their ideology. Our profits are directed towards the core objectives of AIM. They are an organisation concerned with nutrition and health projects all over the world, as well as helping those less able to help themselves in various communities in the UK.
Projects influencing social change and policy
AIM has supported Impetus-PEF, a venture philanthropy organisation, for over six years. Impetus supports the most disadvantaged 11-24 year olds, so that they succeed in education, achieve their potential and gain employment. It achieves this through investing funds and management resources in a range of effective charities addressing this issue and build’s their management capacity to replicate their methods and reach more teenagers. For example, Think Forward provides super coaches to the most at risk 14 year olds in East London schools.
From this knowledge base they are able to influence government policy in this area. The other area that AIM is trying to promote a policy change is in the measurement of well-being economics, as an alternative to GDP, through the work of the think tank New Economics Foundation and their Centre for well-being. In Summer 2016 they launched their third report of Happy Planet Index, which compares global inequalities of life expectancy and life satisfaction. An education programme will be delivered to young people about “good lives do not have to cost the earth”.
Projects addressing youth development
AIM has also provided funding to a selection of charities, addressing the issues facing disadvantaged young people, by raising their confidence and potential and preventing further difficulties later in their lives. AIM’s donations have gone towards:
- The Wave Trust – they are trying to address the causes of child abuse and neglect through the setting up of three pioneering communities; where health and social care and the voluntary sector work together to identify families with the most difficulties, and give parenting support during late pregnancy and the first two years of a child’s development.
- The Children’s Society “Lifting the lid” project – which works with professionals to help teach them to identify symptoms of abuse amongst children with learning difficulties, and also towards their “Hidden Harm” project that focuses on the damaging effects of substance abuse of parents on their children.
- The Lighthouse group, which provides trained volunteer personal coaches to support primary school pupils through emotional problems, who are at risk of failing academically.
- The Who Cares? Trust programme for Young Trainers supports young people by using their experience of care to prepare and deliver training to professionals who are responsible for children in the care system.
A big thank you
Every customer who purchases our products, whether it be once, twice or ten times a year, is helping us to try and help those who are much less fortunate than ourselves. You may not realise it, but every time you buy from us, you are helping someone else. We believe this is a sound business model; one that we are very proud of and one that hopefully, in time, will achieve the goals we have set ourselves; to improve the health of the nation and the rest of the world too! Our charitable work – both on a small and large scale – is testament to this.
We hope that this information has given you a small insight into the charitable structure of Nature’s Own and the significant role it plays in the day to day running of the company. We hope you continue to support us in the future in whatever way you can.