Exclusively available in stores.

About us

Established in 1980, Nature’s Own is a trusted brand celebrating many years in business producing natural products which are grounded in science and supported by research.

Nature’s Own was founded by two idealists who strived for better nutrition with a genuine desire to help the health of the nation. Now celebrating over 40 years in the supplement industry, the Nature’s Own range is available exclusively through independent health food stores across the country. A list of stockists can be found here.

We pioneered the unique Food State and Wholefood forms of nutrition which offer better absorption, retention and utilisation of nutrients than many conventional supplements. Our products are grounded in science and supported by research. We strive to avoid the use of unnecessary fillers, binders or other excipients and our products are free from dairy, gluten, GMOs, flavourings and colourings. In addition, 90% of the Nature’s Own range of products is suitable for vegans.

When it comes to nutrition our philosophy is that:

a) There is a ‘nutrition gap’ in the population, which means that many people are not getting the levels of nutrients identified by research as being needed for optimal health from their diet alone

b) Nutritional supplements can help bridge this gap when they contain the appropriate safe levels of nutrients in a bio-effective form

Nature’s Own is a brand name of Cytoplan Ltd, which is wholly owned by a charitable foundation called The AIM Foundation. They are an organisation concerned with nutrition, health and well-being projects. Charity is at the heart of the day to day running of Nature’s Own. From a small collection among employees to a larger contribution to an international charitable scheme, we look to stay active in this area all year round.

Food State and Wholefood Nutrients

What sets our Food State and Wholefood products apart from other nutritional products on the market is that both Food State and Wholefood nutrients are used by the body in the same way as food nutrients. Through replicating nature, we strive to provide the best, most natural and most bio-effective supplements to support optimal health. As well as being beneficial for all, they are gentle on the body making them particularly suitable for individuals who are unwell or who have sensitivities.

Food State

In nature, no nutrients work in isolation, so Nature’s Own Food State nutrients are combined in a variety of appropriate food bases. The food base grows in a process that mimics perfect growing conditions in nature, and uptakes the nutrients into its cellular matrix. This ensures they come complete with the phytonutrients and associated food factors necessary for optimal absorption, utilisation and retention in the body. The resulting product is a fully food-complexed nutrient-fortified food.


Our Wholefood products are unique in that they are made from a hydroponically grown cruciferous vegetable from the same family as kale and broccoli. This plant is an edible species, which has a great capacity to bio-accumulate high levels of minerals to enable good levels to be achieved in small doses of supplementation. Plants are grown in a clean and controlled environment, and in mineral-rich water containing the level of nutrients required in the finished product. The resulting product is a mineral-rich wholefood that is free from soil contaminants, pesticides and heavy metals, whilst also containing many other phytonutrients which have a complementary action in the human body.

In summary, Food State and Wholefood supplements replicate nutrient-dense wholefoods and are used by the body as food.

Ethos and Environmental Policy

Our Ethos

Our mission has always been to impart knowledge to individuals in order to empower them to make choices in the field of nutrition. Our overall aim is to help with optimising the health of the nation, and this is the goal of the charitable foundation that owns our shares.

One of the main outcomes from the loss of biodiversity on the planet, through intensive farming, has been the loss to people of many nutrients. In supplying Food State and Wholefood products, we believe we help redress this nutrition imbalance in people in the best way possible.

Our Environmental Policy

Realistically, whether as an individual or as a company, we all make an environmental impact. However, it is our choice whether we make the effort to address the issue, and if so, with what dedication. Here at Nature’s Own we are environmentally conscious and have an ongoing commitment to changes as and when they become available. We are all stewards of the planet and hold it in trust for future generations.

Our Products

Nature’s Own are committed to the environment and in response to the need for ethical packaging that eliminates waste, our products are now provided in oil plastic-free pots, made from natural sugar cane. These pots are an environmentally friendly alternative combining the latest technology with the highest quality standards.

Nature’s Own understands that as a leader of ethical retail, we have a responsibility to be as transparent as possible. All our raw materials are sourced with sensitivity to local circumstances, and we ensure that awareness is employed in all aspects of the manufacture and transportation of our products. All our products are ethically sourced with full traceability of ingredients, and we carry out rigorous quality control procedures on raw materials and finished products alike.